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A'Saffa Chicken - Natural Choice |
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Challenge :
Reinvigorate A’Saffa Poultry’s presence in the market, identifying a new brand platform that gives their brand a distinctive and compelling differentiator in the market
Insight :
A’Saffa is the only chicken brand available in Oman that feeds its chickens on nothing other than natural feed
Solution :
Create a brand campaign that celebrates A'Saffa’s natural credentials demonstrating that A’Saffa chicken is so natural, Nature itself is drawn towards it
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A'Saffa Chicken - Natural Feed |
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Challenge :
Create a campaign that explains the facts behind A’Saffa’s natural chicken and conveys
the consumer benefit of eating it
Insight :
The phrase ‘You are what you eat’ applies to chickens too: a naturally fed chicken makes for a natural chicken
Solution :
A'Saffa feeds its chicken's naturally, so that you can feed your family the same way |
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